RESEARCH | a2-mediastudies

Research.

Research is a critical element to completing any part of this project. It is very important to identifying generic conventions, stereotypes and obtaining inspiration for ideas.

I believe that this section is the most important and needs to be completed thoroughly to be able to produce a successful product. You must be able to find elements within music videos that have worked and use them as inspiration. As well as this generic conventions must be intentified to keep the video within genre. It is important to do this, rather than being over-creative and creating something that you may understand but the audience do not.

Experiment

We have been set a serperate brief as an experiment. As my favourite brief choice at the moment is to create a music video, my brief was to film someone playing an instrument, and in six, or more, shots, to sync them playing to a non-diegetic soundtrack so that it appears like the person is actually playing the soundtrack.

To see the details for this experiment click the button below:

Experiment

Genres

There are a huge variety of music genres and joint with that is a large amount of different music videos to fit in with them. Music videos need to be able to suit the song on which they are based on for them to be understood and successful.

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Genres

Directors

I have looked at three directors that have produced successful music videos, which I find appealing.

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Directors

History

For my group to be able to construct a successful music video, it is important that we are all familiar with the history behind music videos; when they first started being released and how they evolved.

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History

Analysis

In this section I will briefly analyse six videos and analyse a further three in detail. It is important to do this before starting to plan our video so that we can identify generic conventions, to keep it within the genre and so that we can get inspiration from other music videos to help imporve ours.

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Analysis

Institutions

This page will look at a variety of music video production companies, looking at their history and successes.

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Institutions

Audience

Audience research is crucial to ensuring a piece is successful as a product must be created based on the target audience. As a group we have created multiple questionnaires and looked into the target audiences of similar pieces.

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Audience